Google Ads training

Why take a Google Ads training course?

Google Ads bid simulatorIllustrative

Your maximum bid Quality Score

Ad Rank = bid × Quality Score: a relevant ad can outrank a higher bid.

The potential of Google Ads, known as SEA (Search Engine Advertising), is huge and quickly within reach for SMEs and individuals, who can appear on the first page of Google search results alongside, or even ahead of, the biggest companies. This visibility means future customers contact you regularly, so you can grow your sales quickly. To become a Google Ads expert, learn to create targeted campaigns, write ads, use retargeting, optimise regularly and apply the best practices and techniques of paid search, within a scope that covers the areas detailed below.

Online shop, brochure site or app: SEA helps you grow your sales

Paid search, which experts call SEA, is a digital marketing lever. Using the Google Ads platform, you can quickly reach the top positions in search results, and also be displayed on other websites. This Google Ads training course is comprehensive, personalised and leads to certification. The aim is to set up your campaigns and projects while adding several recognised Google Ads certifications to your CV.

E-commerce100%

Showcase websites100%

Affiliate marketing100%

Apps100%

The aim of this training course, which covers the different layers of SEA, is to pass on as much knowledge as possible and, above all, methods you can apply to every case and project. Theory is a starting point, but we illustrate it with practical case studies and the participants’ real projects.

Too many websites, whether online shops, brochure sites or apps available on the Play Store or the Apple Store, receive close to 0 visits a day, or no downloads at all. With paid search, you invest time and pay per click so that your target pages rank higher and start drawing high-quality, targeted traffic from search engines or other channels.

SEA goes beyond the technical side. You pay for every click, so you need to optimise your Quality Score to offer a flawless user journey: from the search, through the click and reading the landing page, to the final conversion.

Anyone can use Google Ads. Creating an account and a campaign can take just 30 minutes. But that would be a huge mistake. Paid search needs to be thought through and applied methodically for the amount you invest to be profitable. Regular optimisations will then strengthen the results. We teach you to do it properly, giving you all the keys to succeed and maximise the performance of all your campaigns. This comprehensive SEA training course is for you. Fully tailored to your needs and flexible in terms of schedule and location, at your premises or remotely online, it earns you an official Google certification, along with more visibility, more brand awareness, more traffic and, above all, more sales.

Who is this paid search training course for?

Whether you are a beginner or already advertising, you will learn to launch, manage and make campaigns pay on your own account.

Entrepreneurs and online retailers

You want to generate leads or sales quickly, with a budget you control.

Create a profitable Search campaign
Set and control your budget
Measure return on investment

Marketing managers

You run the campaigns, or the agency that manages them, and want to read the figures with confidence.

Account structure and bids
Reading reports
Improving your Quality Score

Communications officers and freelancers

You manage campaigns for your company or your clients and want to work more efficiently.

Search, Display and Shopping
Writing ads that convert
Remarketing and audiences

All levelsBeginnerIntermediateAdvancedOnline or in Geneva

The benefits of our SEA training courses

Conversion simulatorIllustrative

Visitors per month Conversion rate Value of a conversion

conversions per month

in potential revenue

We review the basic theory to lay the foundations. But we move quickly on to practice, with 100% personalised Google Ads training courses that build your skills and help you put your projects into action. Your success is our goal. Every paid search campaign is different: a challenge we will rise to together.

Google Ads training course content

Our training courses and coaching help you achieve your SEA paid search goals. Discover, develop, analyse and optimise for greater profitability, brand awareness and the best possible results. Google Ads is more complex than it looks. Learn to master all its features and apply best practices for optimal sales and conversions, with fun, hands-on SEA training.

Text ads in Google search results: structure, keywords and bids.