[SEO]
SEO training
Get your website to the top of Google: technical SEO, content, user experience and authority.
40 h recommended
Digital marketing training
The modules we offer
We offer a wide range of training courses, delivered as coaching, in specific areas of digital marketing. Our courses deepen your understanding of organic search (SEO) and paid search (SEA) with Google Ads (traffic acquisition), analytics to understand (and optimise) what happens on your website and the impact of your marketing campaigns, strategy, website creation and social media management. Not forgetting artificial intelligence which, provided you understand and master it, adds immense value across every one of these areas of digital marketing.
[SEA]
Google Ads training
Build and run profitable campaigns: keywords, ads, bidding and Quality Score.
24 h recommended
[GA4]
Google Analytics training
Measure what matters with GA4: tracking, conversions, reports and data-driven decisions.
30 h recommended
[WordPress]
WordPress training
Build your own website: domain name, hosting, theme, customisation and security.
40 h recommended
[AI]
Artificial intelligence (AI) training
Bring generative AI into your daily work: effective prompts, automation and a major productivity boost.
Flexible duration
[360]
Tailor-made 360 programme
Digital strategy, social media and combined modules, built around your goals, level and schedule.
Quote on request
Discover our AI training course now
Want to boost your skills with cutting-edge technology? Explore our artificial intelligence training course in Geneva: a complementary module designed for digital marketing professionals and others who want to bring generative AI, intelligent automation and predictive analytics into their strategies.
Digital marketing training and coaching to launch your projects
In 2025, with the rise of artificial intelligence, digital marketing skills are more than just essential – they are vital...
Training courses from Geneva, online, as live webinars or self-paced with downloadable videos.
We deliver digital marketing training in Geneva or remotely, built around different digital marketing modules so we can cover as much of this vast field as possible. Whether you are an SME, an individual (looking to become a digital marketing manager, broaden your knowledge or bring your web projects to life) or a large company, we adapt every course with personalised coaching to make learning easier. Professional and leading to a certificate, our training courses cover digital marketing in depth and on an ongoing basis. Theory is of course covered, complemented by practical case studies and even the implementation of participants’ own projects for truly hands-on learning. We are based in Geneva, and our digital marketing training courses are available remotely: we place the emphasis on online training, either live through webinars or with downloadable e-learning videos.
Certified online training courses
Interaction
- Exercises
- Questions
- Analysis
- Practice
- Discussions
- Brainstorming
Practical cases
- Virtual case studies
- Real case studies
- Analysis
- References
- Experience
- Examples
Certifications
- Google Analytics for beginners
- Advanced Google Analytics
- Google Analytics Individual Qualification
- Google Ads for the Search Network
- Google Ads for the Display Network
- Google My Business
- The fundamentals
- Other qualifications
Difficulty
AI95%
WordPress95%
SEO95%
Analytics80%
SEA75%
Strategy70%
Social media60%
Digital marketing in 6 training modules
Digital marketing covers so many areas that it can be hard to find your way. That is why we focus on 6 specific training modules: digital strategy, organic search, also known as SEO, paid search SEA (Google Ads), social media, WordPress website creation and analytics. Every module includes the use of artificial intelligence, a topic we also offer as a dedicated training course.
Constantly updated courses
Because everything in digital marketing is connected, we readily cover a range of concepts in our fully modular training courses so that your understanding and learning are complete. As the field evolves quickly, we update our courses every month to keep pace with the news and with developments in tools and methods. Every module of our digital marketing training is covered in depth for better teaching.
Practical application for every case
Among other things, you will discover how the Facebook and Instagram algorithms work, how reviews can influence your local ranking in search engines, and how to set up and create advertising campaigns that maximise conversions while optimising them with a solid command of AI. It is all designed to maximise value and reach, and to earn the various Google certifications over the course of the sessions.
Programme and content of each course
SEO
Algorithm
Learn how Google’s algorithms work and discover their secrets. Understand them better to adapt better.
Backlinks
Online authority is built on backlinks. Discover their power and how to use them for maximum performance.
Content
Content is king, and will remain king. How do you produce good content that is, above all, visible in search engines?
Local SEO
Local businesses can no longer do without this decisive lever. Discover how to rank well with Google Business Profile (formerly Google My Business) and other methods across all local searches, and so gain visibility
Search Console
Google Search Console is an essential tool for managing your website and, above all, its SEO. An extremely powerful tool, packed with features worth mastering to improve your website’s ranking.
Technical SEO
You cannot do without it, and it is a real plus for organic search. An overview of the fundamentals and demonstrations of the various technical settings that anyone can master and apply.
SEA
How it all works
Learn how Google Ads works and the fundamentals of paid search.
Bidding strategy
Manage your different bidding strategies as effectively as possible for maximum results on a set budget.
Writing your ads
Copywriting best practices to generate as many quality clicks and conversions as possible.
Tips and tricks
All the secrets of Google Ads to optimise each of your campaigns and guarantee maximum results.
Keywords
Keyword management and targeting are at the heart of the SEA training course. Learn to manage match types and avoid the pitfalls.
Quality Score
Paid search has its own algorithm too. Understand it to improve the quality of your campaigns.
Analytics
The basics
Discover how Google Analytics works and why it matters in the digital world. How does it work, and how can you use the data to boost your business?
Tracking
Track and analyse your users’ behaviour to understand them better and adapt your product and your website navigation.
Reports
Google Analytics offers a wide range of reports to help you get a clearer picture of your website traffic. A study of the different reports and how to customise them.
Segments
Studying data by audience segment is a powerful feature. Analyse what your visitors do according to traffic source, location and more.
Remarketing
Defining audiences and retargeting them with emails or paid ads such as Google Ads (SEA) is within your reach.
Configuration
Manage data filters and the different views to configure your analysis better and organise your reports more easily.
Social media
Explore the depths of Facebook, one of the best-known social networks and highly effective for B2C businesses.
A network on the rise. Highly visual and growing fast, knowing it well and mastering it can undoubtedly boost a business.
A B2B-oriented platform, ideal for generating qualified leads and finding potential partners. With social selling, LinkedIn is very powerful for businesses.
Highly dynamic and almost instantaneous, Twitter generates a fast flow of information. Useful for keeping an eye on your market and gaining visibility, we unpack it with you.
A very visual and sometimes overlooked social network, it is nonetheless highly relevant for finding inspiration and developing your creativity. Useful for your digital communication.
YouTube
The best-known video platform in the world is also very effective for engagement. Managing a YouTube channel well is not easy, which is why we offer this module and break it down for you.
WordPress
Domain name
Choosing a domain name and the right extension is essential when you start building a website, so you begin on solid foundations.
Hosting
Choosing the right hosting for the size of your website and your budget is key to getting the best performance.
Choosing a template
We help you create your website and, to save time, choose a clean, functional theme that best represents your image.
Installation
Learn to install WordPress, themes and plugins to create your own tailor-made website, whether it is a showcase site or an online shop.
Customisation
Build and develop your website exactly the way you want! Customise every detail: structure, visuals, colours, fonts and features.
Website security
Installing an SSL certificate to secure your website. An essential foundation both for internet users – your visitors – and for search engines.
Strategy
Digital ecosystem
An introduction to all the channels and tools, an audit of what already exists and a competitor analysis to better understand the ever-evolving digital ecosystem.
Objectives
Having measurable, achievable objectives is no secret. A consistent approach is a good starting point for any digital marketing campaign and action.
Audience
Defining your personas is a crucial step in building your digital strategy. That way, every action you take is carefully thought out for a specific target.
Budget
Marketing campaign budgets are rarely unlimited. That is why we help you set a budget that maximises results.
SWOT matrix
Every business model has opportunities and challenges. Understand your market and know your strengths and weaknesses so you do not go in blind.
KPIs
Key performance indicators will not let you down, because they measure the effectiveness of the campaign and therefore whether objectives are being met.
Far more than teaching, our aim is to coach you by supporting all our clients’ digital marketing projects.
The benefits of training with Digital Cuts
Multilingual
All our modules and the tools we use are available in French and English for highly effective tailor-made coaching
Online
We use technology to deliver high-quality, high-definition remote training, with recorded sessions you can watch again if needed
Coaching
All our digital marketing training courses are delivered as coaching, so you can implement your projects and reach your goals
Flexibility
All our training courses are fully adaptable and personalised: level, duration, format and location
Google certifications
All our training courses lead to an official Google certificate after you pass a final exam
Certified trainers
With a Master’s in digital communication and Google certifications, our trainers guarantee you the best expertise
Where do our training courses take place?
Online as live webinars
E-learning videos
Co-working space
At our HQ in Geneva
How long do they last?
We recommend the following number of hours for each training course. Of course, everything can be adapted and personalised: duration, session length, topics, schedule and frequency of classes
16
Social media
40
SEO
24
SEA
30
Analytics
40
WordPress
16
Strategy
When do our sessions take place?
Sessions take place on demand, tailor-made and adapted to each project. This means our training modules run whenever you want, according to your availability, objectives and needs. Our aim is for you to attend them whenever suits you: morning, afternoon or evening. So there are no fixed dates or times for any session. You choose your own dates and times. And of course, the frequency of classes is fully adaptable too.
Our talks
