SEO training

Why take an SEO training course?

Anatomy of an optimised Google resultHover over each element

SEO holds enormous potential for SMEs and individuals who appear on the first page of Google search results, alongside or even ahead of the largest companies. This visibility means being contacted regularly by future customers. To get there, you need to apply the best practices and techniques of organic search across a scope that covers the areas detailed below.

Every type of website should benefit from SEO

Organic search, which experts call SEO, is a digital marketing lever. It is complex, yet accessible when you properly apply the basics and the right methods. This SEO training course is comprehensive and fully personalised.

E-commerce100%

Showcase websites100%

Affiliate marketing100%

Publishers100%

By covering the different aspects of SEO, this training course aims to pass on as much knowledge as possible, but above all methods that can be applied to every case and project. Theory is a starting point, but we illustrate it with practical cases and the participants’ own projects for flawless optimisation.

Too many websites, whether online shops, media sites, blogs or showcase sites, receive close to 0 traffic every day. With SEO, you invest time so that the rankings of your target pages improve and they start attracting organic traffic from search engines.

SEO goes beyond the technical side. It is a set of elements and factors that combine to address a single concept: the user’s search intent.

We can take care of your SEO for you. But perhaps you want to know more: understand how Google’s algorithm and bots work, discover how to make your rankings climb, apply effective methods to your own projects, or learn to use all the tools for maximum results and productivity. Sound familiar? Then this comprehensive SEO training course is for you. Because you can rank a website too! Fully tailored and adaptable, online or in person: gain more visibility, more brand awareness, more traffic and, above all, more sales.

Who is this organic search training course for?

Whether you want to manage your visibility yourself or work better with your agency, the training starts from your website and your goals.

Business leaders and freelancers

You want to understand what makes your website climb on Google and decide on profitable actions, without depending on a service provider.

The basics of Google’s algorithm
The priorities that pay off most
Talking to your agency as an equal

Marketing and communication teams

You produce pages and articles and want them to rank for the right searches.

Keyword research and intent
SEO-optimised writing
Tracking results in Search Console

Webmasters, web writers and developers

You manage the website day to day and want solid technical foundations.

Speed, indexing and markup
Internal linking and structure
Audit and correction plan

All levelsBeginnerIntermediateAdvancedOnline or in Geneva

Benefits of our SEO training courses

The race for the top spotsIllustration

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Your position in the results n°7

The higher you rank in the results, the bigger your share of the traffic.

A little theory but above all plenty of practice, with 100% personalised SEO training courses to broaden your skills and to get your projects off the ground. Your success is our goal. Every SEO case is different: a challenge we will take on together.

Training course content

Achieve your organic search (SEO) goals through our training and coaching. Discover, develop, analyse and apply for optimal gains in rankings, visibility and profitability. Bots, search engines and users are uncompromising. Learn to master and satisfy them for maximum gains in sales and conversions with a fun, practical SEO training course.

Technical SEO

The foundations that allow Google to crawl, understand and rank your website.