Google Analytics training

Why take a Google Analytics training course?

Google Analytics, whether in its classic Universal version or the more recent GA4, is an essential tool for any individual, SME, large company or digital marketing expert who wants to understand the impact of every action they take and make better decisions. Using analytics tools is essential to optimise all your digital campaigns, understand your audience and, ultimately, get the very most out of your budget for maximum performance. In our Google Analytics training course, you will learn to master this tool and all its features perfectly, from the basics to the most advanced.

Master Google Analytics to reach your marketing goals

Digital marketing involves so many levers, channels and campaigns that data analysis is essential to know, understand and optimise what you do and maximise conversions. With Google Analytics, you can do “almost” anything. After this training course, you will be able to answer every question you have about your website or app. Who are my visitors, what do they do, how did they get to my website, do they come back, how long do they stay? And much more besides.

E-commerce100%

Showcase websites100%

Content editors100%

Apps100%

The aim is to set up an Analytics account on your website or websites and start analysing. A packed programme that ends with you taking the highly sought-after official Google Analytics certification.

By covering the different features of Google Analytics, this training course aims to pass on as much knowledge as possible and, above all, analysis methods you can apply to every case and project. Understanding the tool in theory is a starting point, but we illustrate it in practice according to your needs, projects and objectives.

Knowing how to use Google Analytics is good. Being able to analyse the data and make sense of it is better. That is the aim of this Google Analytics training course: to be able to analyse so you can maximise the performance of all your marketing campaigns.

Anyone can use Google Analytics. Creating an account and installing the little tracking code takes 5 minutes. But what then? The tool offers so many features and possibilities that it is easy to get lost. With our adaptable, tailor-made training course, from beginners to advanced users, we cover the points that matter to you: using and reading the standard reports, creating a custom report, setting up event tracking and a conversion funnel, adding segments, or creating a remarketing audience for your Google Ads campaigns. Learning to make sense of the figures, organise them to make analysis easier, get straight to the point and ultimately optimise your campaigns: that is what we want to pass on to you.

Who is this Google Analytics training course for?

From setting up GA4 to advanced analysis, the training adapts to your level and to your website’s data.

Business leaders and freelancers

You want to know what your website brings in and which channels to invest in.

The essential dashboards
Traffic sources and conversions
Data-driven decisions

Marketing and e-commerce

You run campaigns and need to prove they work.

Setting up GA4 and events
Tracking sales and leads
Channel attribution

Webmasters and analysts

You set up tracking and want reliable, detailed data.

Google Tag Manager
Custom events
Explorations and segments

All levelsBeginnerIntermediateAdvancedOnline or in Geneva

The benefits of our Google Analytics training for beginners and advanced users

Conversion simulatorIllustrative

Visitors per month Conversion rate Value of a conversion

conversions per month

in potential revenue

We cover a little theory to lay down the fundamentals and features. But we move quickly on to practice, with 100% personalised Google Analytics training courses that build your skills and also optimise your current or future projects. Your success is our goal, and every Analytics need is different. A challenge we will meet together.

The Google Analytics training programme

Your Analytics needs are addressed throughout our training and coaching. Discover, develop, analyse, A/B test and optimise for greater profitability, visibility and maximised results. Google Analytics is packed with possibilities you can use for your digital campaigns. Become a Google Analytics expert by learning all its features and how to apply proven methods to your projects, for more sales, more conversions and optimal performance.

Setup

Install GA4 properly and collect reliable data from day one.