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One goal
The ultimate goal of this team building is to use an innovative, “fun” approach – sharing an original, dynamic, adrenaline-filled experience – to strengthen team spirit and cohesion.
Driven Workshop
Totally wild team building
“Drive” digital marketing – and racing cars.
Take the wheel of both with Nicolas: digital expert, trainer, world champion racing driver and 7-time Swiss champion.
Concept
Driving performance? Talking is good, doing is better.
Nicolas is a web marketing trainer whose courses are practical and intensive. 2012 world champion, 2018 runner-up and seven-time Swiss champion, he drives digital the way he drives his race car. That is how the idea was born of steering web projects like racing cars – and with it, the Driven training and team building workshop.
It is designed for business leaders with an online presence, marketing managers and web agency managers, and anyone who wants to deepen their digital communication skills while bringing their teams closer together. Participants are trained in the theory of motor racing and then apply it directly on the track. Each point is linked to its digital marketing equivalent, developed in theory, with practical case studies and tool demonstrations.
The workshop goes beyond sports or leisure team building: participants gain key digital marketing and communication skills in a fun way.
Marco Barber, service design expert
Sector 1
Guaranteed adrenaline
Real racing-driver thrills, in a GT on a circuit, in a kart or in a virtual reality simulator.
Sector 2
Real team spirit
Each team races, debriefs and improves together, from the briefing to the podium.
Sector 3
Digital skills
Every driving principle is linked to its digital marketing equivalent.
Finish
Podium and certificates
The prize-giving and certificates close the day, with everyone together on the podium.
Benefits
This fast-paced, fun team building workshop helps you optimise your digital strategy, the way you manage your web agency, the impact of your digital communication, your brand awareness, your sales and your collaboration.
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One method
Using motorsport as a metaphor, the Driven workshop shows that digital marketing is a dynamic activity you steer like a racing car.
Over half a day, participants discover the key points of racing driving, then apply them on the track (GT on a Formula 1 circuit, karting or a virtual reality simulator). Each point is linked to its digital marketing equivalent, with case studies and tool demonstrations (Google Search Console, Google Ads and Google Analytics, among others).
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Tailored to your needs
Given the time available, we focus on the essential, top-priority topics. They are adapted to the participants’ level and interests.
The programme
- Welcome and briefing
- Grand Prix (warm-up)
- Digital training (fundamentals)
- Grand Prix (qualifying)
- Digital training (case studies)
- Grand Prix (final race)
- Brainstorming
- Digital training (demonstrations)
- Prize-giving and certificates
The trainers
Nicolas Rohrbasser
SEO expert, trainer and world champion racing driver
Nicolas Rohrbasser holds a Master’s degree in digital communication. A web consultant for more than ten years, he specialises in search engine management and teaches digital marketing. His other passion is motor racing: he founded a karting school where he works as a coach. A seven-time Swiss champion, he became world champion in 2012, then runner-up in 2018.
His digital marketing dashboard, steering wheel and pedals are tools such as Google Search Console, Google Ads and Google Analytics, which he uses to optimise websites’ organic visibility and advertising campaigns on Google and social media.
Marco Barber
Service design and digital strategy expert
Marco Barber holds a Master’s degree in service design and management. He works in digital, specialising in sales, marketing, communication and e-commerce. In 2018 he founded Digital Cuts, where he works as a consultant and trainer, offering a high-performance, innovative approach to digital marketing.
He focuses in particular on the strategic and creative side, to unlock the full potential of digital, reach the right audiences and optimise conversions.
Our packages
Gran Turismo
On a Formula 1 circuit
Many Formula 1 circuits offer GT racing (Ferrari, Lamborghini, Porsche and other supercars). Digital Cuts organises the workshop at the circuit closest to you. Our favourites: the Spanish Grand Prix circuit at Montmeló near Barcelona (for the setting and easy access from Geneva), and the Dubai Autodrome in the United Arab Emirates.
Karting
On the track
Outdoor karting is possible all year round. These little racers are highly responsive and offer an impressive power-to-weight ratio. There are fantastic outdoor and indoor circuits in French-speaking Switzerland. Digital Cuts knows them well, as well as circuits abroad, and will recommend the one closest to you and best suited to your needs.
Virtual reality
With a professional simulator
Professional virtual reality simulators are an experience not to be missed: the sensations feel completely real, and yet you are immersed in another world. Choose F1 or GT on a wide range of replica circuits. Digital Cuts works with specialist centres and will recommend the one closest to you.
Our tools
Google Ads
Campaign creation
Google Ads lets you create ads that appear in Google search results: this is paid search (SEA). It is our engine – formidable once you master it. Various techniques help you make the most of it to boost your website’s visibility and performance. It is an accelerator.
Search Console
Content optimisation
Google Search Console is a real Swiss army knife for SEO. It brings together a wealth of data and diagnostics to optimise your website’s performance, including the impact of keywords on visits and conversions. It is our steering wheel: we use it to steer all our actions.
Google Analytics
Performance tracking
Complementing Search Console and Google Ads, Analytics tracks your website traffic in detail: where it comes from, how visitors behave, and contacts and sales by user type and region. It is the dashboard and telemetry of your online business.
Quote & contact
Tell us about your team, your dates and the package that appeals to you: we will send you a tailor-made proposal.
Phone
Website
digitalcuts.ch
Drive your digital marketing