Digital Cuts is delighted to announce that its Driven concept will be presented at three different universities in French-speaking Switzerland!
In these troubled times marked by the pandemic, we are not easing off. We remain focused on developing our Driven team-building workshop and making it known to academic institutions in French-speaking Switzerland. Why? We believe digital is the present, but also the future. It will keep growing, and the impact of the health crisis has made it even more essential. The explosive growth of remote working and video conferencing is pushing us to adapt and will no doubt change our everyday lives in the future. That is why our three university conferences and talks will take place remotely, 100% online.
Our talks are not simply about “making our workshop known”, as explained above. More than anything, we want to make students, and the wider public, aware that while digital marketing is certainly everywhere in our daily lives, there are good and bad ways of doing it. Yes, it is an accessible field, but good practice is essential if our actions are to achieve our various goals and deliver the performance we want. Whether you use social media such as Facebook, Instagram, LinkedIn, Snapchat or TikTok, do organic and/or paid search, or even work with audience analytics tools such as Google Analytics, there are approaches and techniques that help you optimise how you use these tools. Because digital transformation, if we may still use that term, does not happen by creating a Facebook page and building a website. Transformation happens through how you use those very platforms. Our Driven workshop sets out the right approaches and recommended uses so that your digital ecosystem becomes effective and alive.
University of Geneva, University of Lausanne and Webster University, fasten your seatbelts, here we come!
We are therefore delighted to have the opportunity to speak at the University of Geneva, the University of Lausanne and finally Webster University in June, bringing our approach to academia. Because, truly, it needs it. These three conferences will show students the impact of different yet complementary digital marketing topics that are close to our hearts: SEO, SEA and analytics. But our approach is far from conventional. Goodbye to theoretical courses and assignments that lack substance or are simply too passive. Our approach to digital marketing, which we have named Driven, is innovative and uses the dynamism of sport and motor racing to bring added value and far more relevant performance to the actions taken. Real case studies and exercises will be on the menu to encourage interaction between participants.
Posters for our three presentations
University of Geneva
University of Lausanne
Webster University Geneva
We would especially like to thank these three universities for their invitation and the trust they have placed in Digital Cuts. We can’t wait! You can also watch the replay of our talk at Webster University.
Driven workshops are available in French or English, whichever you prefer. Feel free to contact us for more information: contact@digitalcuts.ch
