Google is one of the top 5 digital companies, alongside Apple, Microsoft, Amazon and Facebook. You use its search engine several times a day and your business’s performance depends on its bots: what do you know about them?
Do your children collect Pokémon cards? If not, their classmates certainly do: it’s a card game featuring robot monsters, each with an illustration, behaviour, strength, powers, hit points, damage, attacks and evolutions. Do you think robot invasions are just science fiction? If you were being invaded – and you are – what would you do? Don’t look to the sky (it’s not necessarily extraterrestrial), but lower down, in our telecommunications networks.
Google’s bots are everywhere
They crawl across the World Wide Web by the million, on legs as fast as a spider’s. They taste websites: if a site isn’t to their liking, they block access to it. But if they relish it, they aren’t stingy: they let everyone know. They are the web’s workers and its police. These bots are no child’s play: they are decisive for your business’s sales and reputation. Most businesses with a website have no idea of either their impact or their potential – and, sadly, don’t optimise for them. What a waste to have a showcase website without meaningful visitor traffic: why miss out? How can we know so little about these bots when we use Google’s search engine every day? Is it because these algorithms are kept as secret as the Coca-Cola recipe? Rest assured!
Google’s algorithms rank the web
There’s no need to know the bots’ code, just their behaviour. Like Pokémon cards, they have names, habits, strengths, damage and so on. And this is where it gets fun: the first step is to find out what level your website is at. The second is to play your way up the levels, taking on the various bots and turning them into super-powerful allies – no lightsaber needed to challenge them. There was a time when people said the pen is mightier than the sword. Today, creative and technical digital writing is the key. Over to you. Digital Cuts – experts in SEO and search ranking – is here to support you.
Digital Cuts delivers the best web performance indicators
Saying is good. Doing is better. With all the digital tools at our disposal, and our complete mastery of them, we guarantee simple, detailed transparency on your web performance and how it develops. With Google Search Console and Analytics, we demonstrate the gains from our work. Whether it’s an improvement in a website’s position in search results for target queries or an increase in organic traffic to the website, we can prove it with the best results. And it’s Google that says so.
